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The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
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Mar 21, 2017

Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

For six years Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, from crisis communications to influencer relations, marketing, customer service, internal communications and more. Prior to Ford, he had a decade and a half of marketing and communications experience within brands and agencies. 

Scott spends his time as a public speaker addressing businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more.

Follow Scott on Twitter at @ScottMonty. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners.

 

See Scott Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • How Scott transitioned from liberal arts to pre-med, to classics to global digital marketing leader.
  • Why personalization in marketing trumps marketing technology on the horizon.
  • Too many marketers treat influencers like a simple media buy while failing to actually build relationships with these people.
  • The term fact news has been thrown around very irresponsibly by the Trump administration to the point it’s almost meaningless. Please need to understand there are consequences for sharing unfounded material.

 

3 Key Points:

  1. Even though technology has changed drastically, human nature has remained constant.
  2. While a lot of lip service is given to customer centricity, brands need to do a better job of putting the customer at the center of everything they do.
  3. Marketers need to fundamentally understand their influencer market and actually spend time with them by joining their community.

 

Resources Mention: 

Scott’s website: http://www.scottmonty.com/

Scott’s strategic executive consultancy: Brain Trust Partners

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 20, 2017

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche. 

Follow Jay on Twitter at @JayAcunzo. He can also be found on LinkedIn and at unthinkable.fm.

 

See Jay Speak at Social Media Marketing World 2017 in San Diego

 

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • What made Jay do the unthinkable by leaving his cushy job at Google.
  • The “ah-ha” moment Jay had while as the head of content at HubSpot.
  • The way we think of creativity is wrong. It’s an iterative process, not the muse striking you.
  • Content producers who stick to the facts are at a disadvantage to those who sensationalize. The media needs to change its revenue model so they’re no longer forced to play that game.

  

3 Key Points:

  1. You as an individual apply who you are to your work is what will matter in the future.
  2. As soon as you get down to the template level you’re one step removed from automation.
  3. Being a critical, creative thinker is the role of people in marketing of the future.

 

Resources Mention:

Jay’s podcast: http://unthinkable.fm/

  

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 17, 2017

Shan Thomas is an EntrepreNewHER, creative marketing specialist, social media trainer and speaker. Her strengths lie in her ability to conceive and implement the strategic marketing plans, identify new market opportunities, initiate product and service introductions, and negotiate strategic collaborations to drive market expansion and revenue growth.

Follow Shan on Twitter at @shanthomasbiz. She can also be found on LinkedIn and ShanThomas.biz.

 

You’ll Learn:

  • Why Shan Walked away from a six-figure corporate salary to become an EntrepreNewHER.
  • How Shan made her transition from a corporate exec that relied on assistants to becoming a professional digital marketing consultant.
  • Why a different conversation needs to be had about entrepreneurship that is more relative to women’s realities.
  • Why Shan believes corporate dollars will not compromise the openness of the Internet.

 

3 Key Points:

  1. Golden Handcuffs are not worth your integrity; make the leap.
  2. It’s just not the same for women in business and entrepreneurship.
  3. The hustle, hustle, hustle model doesn’t work for everyone given their life situation.

 

Resources Mention: 

EntrepreNewHER – A Networking Event for Women

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 16, 2017

Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.

In 2016, Brian keynoted in 11 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s these elements are the foundation of his first book A Millennial Mindset due out in 2017.

Follow Brian on Twitter at @iSocialFanz. He can also be found on LinkedIn and at http://www.iSocialFanz.com.

 

See Brian Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • How Brian pivoted from cyber security for the Department of Defense and moved into being a technology evangelist.
  • How’s Brian’s disillusionment with digital marketing mad him vow to be better and not another faker.
  • Why Brian sees social good as being one of the main catalysts of the future of marketing.
  • There difference between a network and a community.

 

3 Key Points:

  1. Pivoting is not only okay but it’s preferred. Embrace the power of a pivot.
  2. Community is the future of business.
  3. Be yourself.

 

Resources Mention: 

Brian’s site: https://www.isocialfanz.com/

FOMOfanz Podcast

SMACtalk Podcast

  

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 15, 2017

Park Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force craft and tell compelling stories that sell.

Follow Park on Twitter at @ParkHowell and The Business of Story at @businessofstory. He can also be found on LinkedIn and at BusinessOfStory.com.

 

See Park Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • Why Park pivoted from a 20+ year career in advertising to focus solely on his brand storytelling platform Business of Story.
  • The epiphany Park had when he realized he had bought into the wrong story and what he did about it.
  • Why Park believes storytelling is timeless, regardless of technology.
  • The key ingredients that make up a compelling story.

  

3 Key Points:

  1. Don’t live into anybody else’s story but your own.
  2. Content marketing that doesn’t tell a story that truly connects with people misses the point.
  3. Share a human experience in the business point you are trying to make within your copy.

 

Resources Mention:

Park’s platform: http://businessofstory.com/

Book: The Master Switch by Tim Wu

Book: The Circle by Dave Eggers

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 14, 2017

Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations increase sales and create consumer advocates. Jill runs the Dynamic Accelerator program, helping solo- and micro-entrepreneurs accelerate business growth. Her next book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business is in stores TODAY so go grab it!

Follow Jill on Twitter at @dynamicjill. She can also be found on LinkedIn and at TheDynamicCommunicator.com.

 

You’ll Learn:

  • How Jill began public speaking before she graduated high school.
  • The epiphany that made Jill switch from an educator to an entrepreneur.
  • Why marketing is fundamentally based on human experience.
  • The meaning of dynamic communication and why it’s important.
  • Just because we can scale doesn’t mean we shouldn’t focus on the individual.
  • How confirmation bias and cognitive dissonance fed into our new reality of #FakeNews and #AlternativeFacts.

 

3 Key Points:

  1. Do multiple internships and take full advantage of being a student.
  2. Marketing fundamentally is about human experience.
  3. In the majority of cases large corporations are still years behind in terms of what is actually influential.

 

Resources Mention:

Jill’s new book: Dynamic Communication

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 7, 2017

Tim Hayden boasts more than 20 years of marketing and business leadership experience. He's been a founder of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change within some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). 

Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media and mobility are reshaping all of business. From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability.

Follow Tim on Twitter at @TheTimHayden. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners.

 

You’ll Learn:

  • How Tim’s experience producing events led him to a career in mobile.
  • Don’t throw the baby out with the bath water; new tech doesn’t automatically kill off anything old.
  • It’s the human we’re trying to reach not the screen.
  • Why Tim believes Twitter is still the best place to connect.
  • If you only have 5 minutes in the say, go to Convince & Convert.

 

3 Key Points: 

  1. Take more risks. You miss opportunity by being overly conservative.
  2. Digital marketing is not something that is strictly technologically driven.
  3. If Facebook is going to be a news source they are going to have to become responsible in a unbiased way with regard to the way people get their news.

 

Resources Mention:

Tim’s book: The Mobile Commerce Revolution

Tim’s agency: Brain Trust Partners

Convinceandconvert.com

 

Killer Resources: 

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Feb 28, 2017

Greg Verdino is the author of 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), and co-authored a chapter in 'Reinventing Interactive and Direct Marketing' (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he’s appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He’s written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs.

Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strategy and translate that into the creation of high quality (mostly digital) content that really works. He also rescues websites that no longer work for their owners. His clients have included FIS Global, MicroEdge+Blackbaud, Great Hill Partners, Campbell Soup Company, and several agencies that use us as their outsourced content strategy team.

Follow Greg on Twitter at @GregVerdino, as well as his agency @verdino_co. He can also be found on LinkedIn, as well as GregVerdino.com and Verdino & Co.

 

You’ll Learn: 

  • How Greg went from sociology major to professional marketer.
  • How his skills as a sociologist translates in today’s social media landscape.
  • How formal business education could have furthered Greg’s career.
  • Industry thought leaders are more accessible than ever.
  • Nothing new ever seems to kill off anything old; it just changes forms.
  • There needs to be more opportunities for marketers to think and act strategically.

 

3 Key Points: 

  1. Roll up your sleeves and get it done.
  2. A lot of digital marketing thought leadership is recycled; there doesn’t seem to be enough institutional knowledge to get our thinking & strategy ahead.
  3. Many consumers of information have not been taught how to think critically and discern what’s being put in front of them.

 

Resources Mention: 

Greg’s book: 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010),

Greg’s personal site: GregVerdino.com

Greg’s content agency: Verdino & Co.

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Feb 21, 2017

Lorrie Thomas Ross is a web marketing expert and lifestyle business owner who helps passionate professionals brand build and boost business. Her web and social media marketing agency, Web Marketing Therapy® supports entrepreneurs and small businesses with digital marketing advisory, training and marketing management. She is the author of The Mc-Graw Hill 36-Hour Course to Online Marketing and several Lynda.com courses. Her custom speeches and workshops for entrepreneurs, small business owners, corporations and women in business groups inspire, enlighten and ignite action.

Follow Lorrie on Twitter at @WebTherapist. You can also follow her digital agency at @WebMarketing_RX and online community at @WildWebWomen. She can also be found on LinkedIn, as well as LorrieThomas.com and WebMarketingTherapy.com.

 

You’ll Learn:

  • How Lorrie transitioned from the dot com bust to teaching digital marketing & running a digital agency.
  • Why Lorrie became so disillusioned with her role at a top online advertising network she walked away.
  • How Lorrie’s skills in high-end retail transitioned into the digital space.
  • How Lorrie went from being an expert to an authority by offering content.
  • How Lorrie built her business on testimonials.

 

3 Key Points:

  1. Give to gain, nobody is entitled to anything.
  2. It’s all relationships. Don’t just look at transactions; take care of people.
  3. You don’t always have to push. Be still and be mindful of the opportunities around you.

 

Resources Mention:

Lorrie’s Book: The McGraw-Hill 36-Hour Course to Online Marketing

Lorrie’s personal site: http://lorriethomas.com/

Lorrie’s digital agency: http://www.webmarketingtherapy.com/

Lorrie’s online community: http://wildwebwomen.com/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Feb 14, 2017

Jason Warner, MBA is a successful leader of marketing, sales and communications campaigns for global and national brands, government agencies, non-profit organizations and personalities. He has demonstrated leadership with people and brand development, specialty in crisis, issues and reputation management.

Jason currently serves as Chief Vision Owner at The Own The Vision Foundation which serves as a catalyst to develop Black communities across America to live out the true definition of the word community; where Black people come together with common interests and have joint ownership or participation.

 Follow Jason on Twitter at @JasonLWarner. He can also be found on LinkedIn, as well as OwnTheVision.com.

 

You’ll Learn:

  • How Jason went from a physical therapy major to marketing & PR professional.
  • How asking why instead of what helped Jason through his darkest moments.
  • Why Jason has never lost his enthusiasm for professional marketing.
  • How being fundamental strong in business shapes how Jason view campaigns.

 

3 Key Points:

  1. Understanding business fundamentals will give you an advantage over those who only know how to complete a task.
  2. The fundamentals are fundamental for a reason. Shortcuts won’t be as effective if you’re fundamentally weak.
  3. Always solve for why! What’s are fleeting, but why remains constant.

 

Resources Mention:

OwnTheVision.com

 

Killer Resources:

 

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Feb 7, 2017

The Internet of Things or IOT is so exciting! It seems what was previously deemed sci-fi is becoming more of a reality every day. However it’s not all sunshine and roses. There are very real privacy concerns that can turn the Internet of Things into the Internet of Threats! In this episode I separate AI and the IOT from sci-fi, and explore the implications for marketers.

Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com.

 

You’ll Learn:

  • The far-reaching effects of The Internet of Things (IOT) and Artificial Intelligence (AI).
  • Why I don’t have a grim outlook on IOT.
  • How IOT changes the concept of informed consent.
  • How IOT could potentially become the Internet of Threats.
  • Mobile/Connected Living has quietly been gaining ground.

 

3 Key Points:

  1. The Internet of Things isn’t coming; it’s here!
  2. IOT challenges the notion of informed consent.
  3. Everything that can receive a wireless signal is a mobile device, so you probably have more than you think.

 

Resources Mention:

Black Mirror: https://www.netflix.com/title/70264888

Dr. Michio Kaku’s A.I. video: https://youtu.be/LaYsNvkxLYY

The Circle: https://goo.gl/OKyAl0

Ari Lightman episode of The Marketing Companion: https://goo.gl/iWxl1x

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 31, 2017

Kerry O’Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations. She’s also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com.

 

You’ll Learn: 

  • Why Kerry left a career in law to be a professional digital marketer.
  • Why Kerry became frustrated with how slow law firms were to embrace content marketing.
  • Why frictionless commerce needs to improve in the future.
  • They there’s a dangerous lack of critical thinking on the web.
  • Kerry’s formula for creating meaningful relationships.

 

3 Key Points:

  1. People have a responsibility to get their information from more than one source
  2. People were manipulated during the 2016 U.S. Presidential election via hyper-targeted ads that played on their emotional needs/fears.
  3. Email is still the best tool to create long lasting relationships with people.

 

Resources Mention:

http://www.kerrygorgone.com/

http://www.marketingprofs.com/podcasts/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 24, 2017

Dorie Clark is a professional speaker, college professor and strategy consultant who have worked with clients including Google, Microsoft, Morgan Stanley, DHL, Fidelity, Yale University, and the World Bank. She is a regular contributor to Forbes and the Harvard Business Review, and the author of "Stand Out" (Portfolio/Penguin, 2015) and "Reinventing You" (Harvard Business Review Press, 2013), which was named the #1 Leadership Book of 2015 by Inc. magazine.

Follow Dorie on Twitter at @dorieclark. She can also be found on LinkedIn, as well as DorieClark.com.

 

You’ll Learn: 

  • How Dorie went from running a non-profit to becoming a professional digital marketer.
  • The challenge Dorie faced with working with clients with dated mindset and old expectations
  • How Dorie gained a grater appreciation for the business world as her career developed.
  • The system of academia was set up to transmit knowledge over time and isn’t well suited for learning trends in real time in most cases.
  • The content creation process Dorie used to connect with industry thought leaders.

  

3 Key Points: 

  1. There’s a disjoint in client expectations. Marketing has changed more in the last two years than in the preceding fifty, but most people’s mindsets haven’t caught up.
  2. O.M.O. (fear of missing out) causes marketers to suffer from “ooh shinny” syndrome at the expense of business fundamentals.
  3. People have a civic responsibility to check where their information comes forms.

 

Resources Mention: 

Overdrive app: https://www.overdrive.com/

Getting Things Done: http://gettingthingsdone.com/

42-page self-assessment workbook: http://dorieclark.com/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 17, 2017

Mark Schaefer is the author of five books and counting, including the Tao of Twitter (2011), Born to Blog (2013), and The Content Code (2015). He is a globally recognized blogger, educator, speaker, business consultant, and author. His well-known blog, www.businessesGROW.com, is one of the most acclaimed marketing blogs of the world.

He can be found on Twitter at @markwschaefer. He can also be found on LinkedIn, as well as www.businessesGROW.com.

 

You’ll Learn:

  • The catastrophic life event that grounded Mark and keeps him centered.
  • Why the state of marketing education is pathetic at many Colleges and Universities.
  • Why European countries are holding Facebook accountable for hate speech on their platform.
  • The importance of defining who is actually a thought leader and what that looks like.

  

3 Key Points: 

  1. Becoming known is a continual process.
  2. Facebook is a publisher, and as a publisher they have a responsibility to moderate the content on their platform.
  3. There is in fact a process anyone can follow to become known.

 

Resources Mention:

 www.businessesGROW.com

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. 

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 10, 2017

Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13.

Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/.

 

You’ll Learn:

  • How Ted learned with Seth Godin in the early days of Permission Marketing.
  • The value of tenacity & how it’s helped Ted in his career.
  • How Ted takes poor jobs and turns them into success.
  • Why looking at the value of a relationship over time is more advantageous than day to day.
  • The importance of knowing the difference between commentary and journalism.
  • Ted’s step-by-step roadmap to content syndication that maximizes return on relationship.

 

3 Key Points:

  1. Understand the value of relationships
  2. Why it’s important to understand the difference between commentary and journalism.
  3. Own your online presence! Facebook could change terms and put you out of business.

 

Resources Mention:

http://tedrubin.com/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 3, 2017

In this no-holds-bar episode I respectfully challenge Gary Varynerchuk on some advice he gave to a 17 year old girl named Kiara. No disrespect to Gary Vee, but I refer to people who give advice about processes they’ve never been through as male gynecologists. They may be very well studied and mean well, but at the end of the day they themselves have never experienced what they’re talking about.

Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com.

  

You’ll Learn:

  • Why I disagree with thought leaders Gary Vanynerchuk and John Lee Dumas on their views a College education.
  • Why their point of view on a College degree in Digital Marketing is 3rd person, not 1st
  • Why you should consider the vantage point of people who have actually been through the process you’re considering undertaking.
  • Why it’s important to be able to identify and differentiate between opinions and facts.
  • The importance of being a responsible digital citizen.
  • How Temi fell down the black-hat rabbit whole while meandering the wilds of Google.
  • Whenever you have an industry that can get shady it’s important to not only educated consumers but also practitioners so they don’t inadvertently become predators.

 

3 Key Points:

  1. Opinions and theories don’t equal facts.
  2. Most people lack the skill of digital discernment: the ability to call B.S. online when they see it.
  3. Consult people who have actually been through the process you’re considering undertaking.

 

Resources Mention:

TMDP 001: Just Google It?! How’s Your B.S. Meter?

Ultimate Digital Marketing College Guide

Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors?

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 2, 2017

Douglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery.

Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/.

 

You’ll Learn:

  • How Douglas’ career in the Navy helped prepare him for digital marketing.
  • Why you should avoid clients that have an adversarial outlook towards vendors.
  • How Douglas would have been more successful if he turned down money.
  • Why you should choose mentors that will figure out what makes you tick and push you in that direction.
  • Why marketers should be translucent instead of transparent.
  • The price Douglas has paid for his transparency.

 

3 Key Points:

  1. The best customers are focused on value.
  2. Choose mentors that will take the time to learn you instead of preaching from on high.
  3. Don’t be transparent; be translucent!

 

Resources Mention:

https://marketingtechblog.com/

Buy Douglas’ book: Corporate Blogging for Dummies

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 1, 2017

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research.

Follow Jason on Twitter at @JasonFalls. He can also be found on LinkedIn and https://jasonfalls.com/.

 

You’ll Learn:

  • How Jason was empowered to explore digital marketing in the early days.
  • It doesn’t matter how flashy the technology is, you’ll always have to convince clients to commit.
  • Why Jason pulled back from speaking as much.
  • How the agency model is broken.
  • Why Jason has migrated from working with big brands to helping small to medium sized businesses (SMBs).

 

3 Key Points:

  1. Trust your instinct. You know more than you think you know.
  2. It’s never as good as it seems or as bad as it seems.
  3. The agency model needs to evolve to where the agency is a true partner where there is respect on both sides of the isle, instead of the brand saying jump and the agency saying “how high”.

 

Resources Mention:

Conversation Research Institute: Know Your Audience

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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