Info

The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
RSS Feed
The Marketing Disenchanted Podcast
2017
March
February
January


2016
December


All Episodes
Archives
Now displaying: January, 2017
Jan 31, 2017

Kerry O’Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations. She’s also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com.

 

You’ll Learn: 

  • Why Kerry left a career in law to be a professional digital marketer.
  • Why Kerry became frustrated with how slow law firms were to embrace content marketing.
  • Why frictionless commerce needs to improve in the future.
  • They there’s a dangerous lack of critical thinking on the web.
  • Kerry’s formula for creating meaningful relationships.

 

3 Key Points:

  1. People have a responsibility to get their information from more than one source
  2. People were manipulated during the 2016 U.S. Presidential election via hyper-targeted ads that played on their emotional needs/fears.
  3. Email is still the best tool to create long lasting relationships with people.

 

Resources Mention:

http://www.kerrygorgone.com/

http://www.marketingprofs.com/podcasts/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 24, 2017

Dorie Clark is a professional speaker, college professor and strategy consultant who have worked with clients including Google, Microsoft, Morgan Stanley, DHL, Fidelity, Yale University, and the World Bank. She is a regular contributor to Forbes and the Harvard Business Review, and the author of "Stand Out" (Portfolio/Penguin, 2015) and "Reinventing You" (Harvard Business Review Press, 2013), which was named the #1 Leadership Book of 2015 by Inc. magazine.

Follow Dorie on Twitter at @dorieclark. She can also be found on LinkedIn, as well as DorieClark.com.

 

You’ll Learn: 

  • How Dorie went from running a non-profit to becoming a professional digital marketer.
  • The challenge Dorie faced with working with clients with dated mindset and old expectations
  • How Dorie gained a grater appreciation for the business world as her career developed.
  • The system of academia was set up to transmit knowledge over time and isn’t well suited for learning trends in real time in most cases.
  • The content creation process Dorie used to connect with industry thought leaders.

  

3 Key Points: 

  1. There’s a disjoint in client expectations. Marketing has changed more in the last two years than in the preceding fifty, but most people’s mindsets haven’t caught up.
  2. O.M.O. (fear of missing out) causes marketers to suffer from “ooh shinny” syndrome at the expense of business fundamentals.
  3. People have a civic responsibility to check where their information comes forms.

 

Resources Mention: 

Overdrive app: https://www.overdrive.com/

Getting Things Done: http://gettingthingsdone.com/

42-page self-assessment workbook: http://dorieclark.com/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 17, 2017

Mark Schaefer is the author of five books and counting, including the Tao of Twitter (2011), Born to Blog (2013), and The Content Code (2015). He is a globally recognized blogger, educator, speaker, business consultant, and author. His well-known blog, www.businessesGROW.com, is one of the most acclaimed marketing blogs of the world.

He can be found on Twitter at @markwschaefer. He can also be found on LinkedIn, as well as www.businessesGROW.com.

 

You’ll Learn:

  • The catastrophic life event that grounded Mark and keeps him centered.
  • Why the state of marketing education is pathetic at many Colleges and Universities.
  • Why European countries are holding Facebook accountable for hate speech on their platform.
  • The importance of defining who is actually a thought leader and what that looks like.

  

3 Key Points: 

  1. Becoming known is a continual process.
  2. Facebook is a publisher, and as a publisher they have a responsibility to moderate the content on their platform.
  3. There is in fact a process anyone can follow to become known.

 

Resources Mention:

 www.businessesGROW.com

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance. 

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 10, 2017

Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13.

Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/.

 

You’ll Learn:

  • How Ted learned with Seth Godin in the early days of Permission Marketing.
  • The value of tenacity & how it’s helped Ted in his career.
  • How Ted takes poor jobs and turns them into success.
  • Why looking at the value of a relationship over time is more advantageous than day to day.
  • The importance of knowing the difference between commentary and journalism.
  • Ted’s step-by-step roadmap to content syndication that maximizes return on relationship.

 

3 Key Points:

  1. Understand the value of relationships
  2. Why it’s important to understand the difference between commentary and journalism.
  3. Own your online presence! Facebook could change terms and put you out of business.

 

Resources Mention:

http://tedrubin.com/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 3, 2017

In this no-holds-bar episode I respectfully challenge Gary Varynerchuk on some advice he gave to a 17 year old girl named Kiara. No disrespect to Gary Vee, but I refer to people who give advice about processes they’ve never been through as male gynecologists. They may be very well studied and mean well, but at the end of the day they themselves have never experienced what they’re talking about.

Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com.

  

You’ll Learn:

  • Why I disagree with thought leaders Gary Vanynerchuk and John Lee Dumas on their views a College education.
  • Why their point of view on a College degree in Digital Marketing is 3rd person, not 1st
  • Why you should consider the vantage point of people who have actually been through the process you’re considering undertaking.
  • Why it’s important to be able to identify and differentiate between opinions and facts.
  • The importance of being a responsible digital citizen.
  • How Temi fell down the black-hat rabbit whole while meandering the wilds of Google.
  • Whenever you have an industry that can get shady it’s important to not only educated consumers but also practitioners so they don’t inadvertently become predators.

 

3 Key Points:

  1. Opinions and theories don’t equal facts.
  2. Most people lack the skill of digital discernment: the ability to call B.S. online when they see it.
  3. Consult people who have actually been through the process you’re considering undertaking.

 

Resources Mention:

TMDP 001: Just Google It?! How’s Your B.S. Meter?

Ultimate Digital Marketing College Guide

Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors?

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 2, 2017

Douglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery.

Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/.

 

You’ll Learn:

  • How Douglas’ career in the Navy helped prepare him for digital marketing.
  • Why you should avoid clients that have an adversarial outlook towards vendors.
  • How Douglas would have been more successful if he turned down money.
  • Why you should choose mentors that will figure out what makes you tick and push you in that direction.
  • Why marketers should be translucent instead of transparent.
  • The price Douglas has paid for his transparency.

 

3 Key Points:

  1. The best customers are focused on value.
  2. Choose mentors that will take the time to learn you instead of preaching from on high.
  3. Don’t be transparent; be translucent!

 

Resources Mention:

https://marketingtechblog.com/

Buy Douglas’ book: Corporate Blogging for Dummies

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Jan 1, 2017

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research.

Follow Jason on Twitter at @JasonFalls. He can also be found on LinkedIn and https://jasonfalls.com/.

 

You’ll Learn:

  • How Jason was empowered to explore digital marketing in the early days.
  • It doesn’t matter how flashy the technology is, you’ll always have to convince clients to commit.
  • Why Jason pulled back from speaking as much.
  • How the agency model is broken.
  • Why Jason has migrated from working with big brands to helping small to medium sized businesses (SMBs).

 

3 Key Points:

  1. Trust your instinct. You know more than you think you know.
  2. It’s never as good as it seems or as bad as it seems.
  3. The agency model needs to evolve to where the agency is a true partner where there is respect on both sides of the isle, instead of the brand saying jump and the agency saying “how high”.

 

Resources Mention:

Conversation Research Institute: Know Your Audience

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

1