Feb 7, 2017
The Internet of Things or IOT is so exciting! It seems what was previously deemed sci-fi is becoming more of a reality every day. However it’s not all sunshine and roses. There are very real privacy concerns that can turn the Internet of Things into the Internet of Threats! In this episode I separate AI and the IOT from sci-fi, and explore the implications for marketers.
Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com.
You’ll Learn:
- The far-reaching effects of The Internet of Things (IOT) and Artificial Intelligence (AI).
- Why I don’t have a grim outlook on IOT.
- How IOT changes the concept of informed consent.
- How IOT could potentially become the Internet of Threats.
- Mobile/Connected Living has quietly been gaining ground.
3 Key Points:
- The Internet of Things isn’t coming; it’s here!
- IOT challenges the notion of informed consent.
- Everything that can receive a wireless signal is a mobile device, so you probably have more than you think.
Resources Mention:
Black Mirror: https://www.netflix.com/title/70264888
Dr. Michio Kaku’s A.I. video: https://youtu.be/LaYsNvkxLYY
The Circle: https://goo.gl/OKyAl0
Ari Lightman episode of The Marketing Companion: https://goo.gl/iWxl1x
Killer Resources:
- Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
- Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
- In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.
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Let’s Connect!
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Shoot me an email: Temi at ConsultTemi.com
(Sorry, had to break the email link to stymie the bots… damned bots.)