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  2. TMDP 008: How the Client-Agency Relationship Needs to Evolve with Jason Falls

TMDP 008: How the Client-Agency Relationship Needs to Evolve with Jason Falls

Jan 1, 2017

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research.

Follow Jason on Twitter at @JasonFalls. He can also be found on LinkedIn and https://jasonfalls.com/.

 

You’ll Learn:

  • How Jason was empowered to explore digital marketing in the early days.
  • It doesn’t matter how flashy the technology is, you’ll always have to convince clients to commit.
  • Why Jason pulled back from speaking as much.
  • How the agency model is broken.
  • Why Jason has migrated from working with big brands to helping small to medium sized businesses (SMBs).

 

3 Key Points:

  1. Trust your instinct. You know more than you think you know.
  2. It’s never as good as it seems or as bad as it seems.
  3. The agency model needs to evolve to where the agency is a true partner where there is respect on both sides of the isle, instead of the brand saying jump and the agency saying “how high”.

 

Resources Mention:

Conversation Research Institute: Know Your Audience

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

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Let’s Connect!

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Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)