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The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
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Jan 31, 2017

Kerry O’Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations. She’s also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more.

Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com.

 

You’ll Learn: 

  • Why Kerry left a career in law to be a professional digital marketer.
  • Why Kerry became frustrated with how slow law firms were to embrace content marketing.
  • Why frictionless commerce needs to improve in the future.
  • They there’s a dangerous lack of critical thinking on the web.
  • Kerry’s formula for creating meaningful relationships.

 

3 Key Points:

  1. People have a responsibility to get their information from more than one source
  2. People were manipulated during the 2016 U.S. Presidential election via hyper-targeted ads that played on their emotional needs/fears.
  3. Email is still the best tool to create long lasting relationships with people.

 

Resources Mention:

http://www.kerrygorgone.com/

http://www.marketingprofs.com/podcasts/

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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