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Mar 15, 2017

Park Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force craft and tell compelling stories that sell.

Follow Park on Twitter at @ParkHowell and The Business of Story at @businessofstory. He can also be found on LinkedIn and at


See Park Speak at Social Media Marketing World 2017 in San Diego

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You’ll Learn:

  • Why Park pivoted from a 20+ year career in advertising to focus solely on his brand storytelling platform Business of Story.
  • The epiphany Park had when he realized he had bought into the wrong story and what he did about it.
  • Why Park believes storytelling is timeless, regardless of technology.
  • The key ingredients that make up a compelling story.


3 Key Points:

  1. Don’t live into anybody else’s story but your own.
  2. Content marketing that doesn’t tell a story that truly connects with people misses the point.
  3. Share a human experience in the business point you are trying to make within your copy.


Resources Mention:

Park’s platform:

Book: The Master Switch by Tim Wu

Book: The Circle by Dave Eggers


Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.


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(Sorry, had to break the email link to stymie the bots… damned bots.)