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Apr 25, 2017

Something insidious is taking place in professional digital marketing that needs to be addressed. For a long time big business wasn’t serious about digital marketing but now they are. As they dump their elephant dollars into the digital marketing echo system they’re driving up the cost-per-click (CPC) and making pay-per-click advertising (PPC) less viable for small business.

But it’s not just corporate dollars but also corporate culture that is taking over. This is great from a professionalism standpoint, but not so great from a diversity standpoint. The corporate norms of a lack of ethnic diversity have persisted despite the free and open Internet we all espouse.


You’ll Learn:

  • The Internet being a place where anyone can make it is quickly becoming a myth.
  • Corporate dollars and culture is quietly taking over the digital marketing landscape.
  • Why digital marketing is becoming less viable for small business.
  • Why the minority talent pool in pro digital marketing is so thin.


3 Key Points:

  1. Corporate elephant dollars are driving up CPCs and making paid advertising less viable for small business.
  2. Corporate culture is also taking over digital marketing, which is awesome from a professionalism standpoint, but terrible from a diversity standpoint.
  3. Black people face an access to capital issue when professionalizing themselves.


Resources Mention:


Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.


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