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May 30, 2017


As professional marketers we’ve been trained to put the right message in front of the right person at the right time. In the world of big data that we currently live in where 90% of the world’s data has been created in the last year, Artificial Intelligence or AI is how you actually make that happen.

In this solo-cast I go over my experience attending Sage Summit during Atlanta tech week as well as voice search’s role in the AI revolution as I attended Yext on Tour.


You’ll Learn: 

  • How AI and deep learning are quietly dominating professional digital marketing.
  • The implications machine learning for professionals coming up in marketing today.
  • The issues CMOs face in finding the right people for their marketing teams.
  • Why formal education might not be such a bad investment given the skill gap and this new reality.


3 Key Points:

  1. AI is the next must have skill set for professional digital marketers.
  2. AI is how marketers deliver on the promise of one-to-one marketing at scale.
  3. There’s a pipeline issue in terms of trained personnel given where the market is today and where it’s headed.


Resources Mention:

Talking robot at Sage Summit

Social Pros episode 266 with LaSandra Brill

Programmatic Marketing Company Rocket Fuel

Search Metrics

Zignal Labs


Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.


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(Sorry, had to break the email link to stymie the bots… damned bots.)