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Jun 6, 2017

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency.

He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership.

Drew often appears in publications like Entrepreneur Magazine, New York Times, Washington Post, Agency Post, AdAge, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”

Follow Drew on Twitter at @DrewMcLellan. He can also be found on LinkedIn, McLellan Marketing Group and Agency Management Institute.


You’ll Learn:

  • How Drew transitioned from a psychology major to marketing.
  • Why you need to be a tinkerer to be great at marketing.
  • Why Drew feels there are a lot of posers in digital marketing.
  • Why you can no longer “set it & forget it” in digital marketing.
  • The disconnect on the client side of how much labor and intelligence it takes to deploy successful campaign and why agencies struggle to get paid appropriately.


3 Key Points:

  1. There is no complacency in marketing. There’s no one right answer; it’s constant learning and constant tweaking.
  2. Running an agency is a lot of hard work and discipline. It’s not as sexy as Mad Men portray it to be.
  3. This requires a very sophisticated education and you’re not going to get it in a tweet, sound bite or listicle.


Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.


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Let’s Connect!

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(Sorry, had to break the email link to stymie the bots… damned bots.)