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Jul 4, 2017

In this episode I share the clarity of purpose I gained going on Park Howell’s Business of Story podcast. Park helped me tap into my why and get to the brand statement:

“Temi is the #1 resource to teach you the reality of digital marketing to propel your career.”

I share the strange but true story of how an unwitting black hat was spread bad information to REIAs. I also share how my why closely aligns with wisdom shared by guest Jay Acunzo.


You’ll Learn:

  • You’ll learn Temi’s “why” that started his journey.
  • How easy it is to be seduced by black hat gurus without even knowing it.
  • The stakes of getting taught black hat tactics from bad gurus.
  • The importance of contextualizing advice from thought leaders to your circumstances.
  • How my proximity to Kerry O’Shea Gorgone helped me overcome name discrimination as a Nigerian online.


3 Key Points:

  1. There’s no such thing as a little black hat; you’re either a cheater or you aren’t.
  2. Money is not the only success metric only. Digital Marketing needs to have higher professional standards.
  3. Thought Leaders need to give advice contextualized to people’s situations and access to capital.


Resources Mention:

Manipurated Book by Daniel Lemin

Temi’s episode on Jay Baer’s Social Pros podcast


Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.


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(Sorry, had to break the email link to stymie the bots… damned bots.)