Jul 25, 2017
Jeffrey K Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. Author, speaker, recovering attorney, bacon-lover, and Clevelander-at-heart who serves as Chief Marketing Officer for digital knowledge management platform Yext in New York City.
His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes "proprietary audience development" and the flip side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that, "[it] should be seriously considered as the primary text for an MBA-level course in social media marketing."
Follow Jeffrey on Twitter at @jkrohrs. He can also be found on LinkedIn.
You’ll Learn:
3 Key Points:
Resources Mention:
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
The Everywhere Brand by Jay Baer & Jeffrey K. Rohrs
Killer Resources:
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(Sorry, had to break the email link to stymie the bots… damned bots.)