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The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
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Now displaying: March, 2017
Mar 21, 2017

Scott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

For six years Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, from crisis communications to influencer relations, marketing, customer service, internal communications and more. Prior to Ford, he had a decade and a half of marketing and communications experience within brands and agencies. 

Scott spends his time as a public speaker addressing businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more.

Follow Scott on Twitter at @ScottMonty. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners.

 

See Scott Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • How Scott transitioned from liberal arts to pre-med, to classics to global digital marketing leader.
  • Why personalization in marketing trumps marketing technology on the horizon.
  • Too many marketers treat influencers like a simple media buy while failing to actually build relationships with these people.
  • The term fact news has been thrown around very irresponsibly by the Trump administration to the point it’s almost meaningless. Please need to understand there are consequences for sharing unfounded material.

 

3 Key Points:

  1. Even though technology has changed drastically, human nature has remained constant.
  2. While a lot of lip service is given to customer centricity, brands need to do a better job of putting the customer at the center of everything they do.
  3. Marketers need to fundamentally understand their influencer market and actually spend time with them by joining their community.

 

Resources Mention: 

Scott’s website: http://www.scottmonty.com/

Scott’s strategic executive consultancy: Brain Trust Partners

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 20, 2017

Jay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post.

Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche. 

Follow Jay on Twitter at @JayAcunzo. He can also be found on LinkedIn and at unthinkable.fm.

 

See Jay Speak at Social Media Marketing World 2017 in San Diego

 

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • What made Jay do the unthinkable by leaving his cushy job at Google.
  • The “ah-ha” moment Jay had while as the head of content at HubSpot.
  • The way we think of creativity is wrong. It’s an iterative process, not the muse striking you.
  • Content producers who stick to the facts are at a disadvantage to those who sensationalize. The media needs to change its revenue model so they’re no longer forced to play that game.

  

3 Key Points:

  1. You as an individual apply who you are to your work is what will matter in the future.
  2. As soon as you get down to the template level you’re one step removed from automation.
  3. Being a critical, creative thinker is the role of people in marketing of the future.

 

Resources Mention:

Jay’s podcast: http://unthinkable.fm/

  

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 17, 2017

Shan Thomas is an EntrepreNewHER, creative marketing specialist, social media trainer and speaker. Her strengths lie in her ability to conceive and implement the strategic marketing plans, identify new market opportunities, initiate product and service introductions, and negotiate strategic collaborations to drive market expansion and revenue growth.

Follow Shan on Twitter at @shanthomasbiz. She can also be found on LinkedIn and ShanThomas.biz.

 

You’ll Learn:

  • Why Shan Walked away from a six-figure corporate salary to become an EntrepreNewHER.
  • How Shan made her transition from a corporate exec that relied on assistants to becoming a professional digital marketing consultant.
  • Why a different conversation needs to be had about entrepreneurship that is more relative to women’s realities.
  • Why Shan believes corporate dollars will not compromise the openness of the Internet.

 

3 Key Points:

  1. Golden Handcuffs are not worth your integrity; make the leap.
  2. It’s just not the same for women in business and entrepreneurship.
  3. The hustle, hustle, hustle model doesn’t work for everyone given their life situation.

 

Resources Mention: 

EntrepreNewHER – A Networking Event for Women

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 16, 2017

Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016.

In 2016, Brian keynoted in 11 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C’s these elements are the foundation of his first book A Millennial Mindset due out in 2017.

Follow Brian on Twitter at @iSocialFanz. He can also be found on LinkedIn and at http://www.iSocialFanz.com.

 

See Brian Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • How Brian pivoted from cyber security for the Department of Defense and moved into being a technology evangelist.
  • How’s Brian’s disillusionment with digital marketing mad him vow to be better and not another faker.
  • Why Brian sees social good as being one of the main catalysts of the future of marketing.
  • There difference between a network and a community.

 

3 Key Points:

  1. Pivoting is not only okay but it’s preferred. Embrace the power of a pivot.
  2. Community is the future of business.
  3. Be yourself.

 

Resources Mention: 

Brian’s site: https://www.isocialfanz.com/

FOMOfanz Podcast

SMACtalk Podcast

  

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 15, 2017

Park Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force craft and tell compelling stories that sell.

Follow Park on Twitter at @ParkHowell and The Business of Story at @businessofstory. He can also be found on LinkedIn and at BusinessOfStory.com.

 

See Park Speak at Social Media Marketing World 2017 in San Diego

Buy tickets at: bit.ly/md1_smmw17

Buy virtual tickets at: bit.ly/md2_smmw17

 

You’ll Learn:

  • Why Park pivoted from a 20+ year career in advertising to focus solely on his brand storytelling platform Business of Story.
  • The epiphany Park had when he realized he had bought into the wrong story and what he did about it.
  • Why Park believes storytelling is timeless, regardless of technology.
  • The key ingredients that make up a compelling story.

  

3 Key Points:

  1. Don’t live into anybody else’s story but your own.
  2. Content marketing that doesn’t tell a story that truly connects with people misses the point.
  3. Share a human experience in the business point you are trying to make within your copy.

 

Resources Mention:

Park’s platform: http://businessofstory.com/

Book: The Master Switch by Tim Wu

Book: The Circle by Dave Eggers

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 14, 2017

Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations increase sales and create consumer advocates. Jill runs the Dynamic Accelerator program, helping solo- and micro-entrepreneurs accelerate business growth. Her next book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business is in stores TODAY so go grab it!

Follow Jill on Twitter at @dynamicjill. She can also be found on LinkedIn and at TheDynamicCommunicator.com.

 

You’ll Learn:

  • How Jill began public speaking before she graduated high school.
  • The epiphany that made Jill switch from an educator to an entrepreneur.
  • Why marketing is fundamentally based on human experience.
  • The meaning of dynamic communication and why it’s important.
  • Just because we can scale doesn’t mean we shouldn’t focus on the individual.
  • How confirmation bias and cognitive dissonance fed into our new reality of #FakeNews and #AlternativeFacts.

 

3 Key Points:

  1. Do multiple internships and take full advantage of being a student.
  2. Marketing fundamentally is about human experience.
  3. In the majority of cases large corporations are still years behind in terms of what is actually influential.

 

Resources Mention:

Jill’s new book: Dynamic Communication

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak! 

While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

Mar 7, 2017

Tim Hayden boasts more than 20 years of marketing and business leadership experience. He's been a founder of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change within some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). 

Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media and mobility are reshaping all of business. From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability.

Follow Tim on Twitter at @TheTimHayden. You can also follow his digital agency at @YouBrainTrust. He can also be found on LinkedIn, as well as Braintrust.partners.

 

You’ll Learn:

  • How Tim’s experience producing events led him to a career in mobile.
  • Don’t throw the baby out with the bath water; new tech doesn’t automatically kill off anything old.
  • It’s the human we’re trying to reach not the screen.
  • Why Tim believes Twitter is still the best place to connect.
  • If you only have 5 minutes in the say, go to Convince & Convert.

 

3 Key Points: 

  1. Take more risks. You miss opportunity by being overly conservative.
  2. Digital marketing is not something that is strictly technologically driven.
  3. If Facebook is going to be a news source they are going to have to become responsible in a unbiased way with regard to the way people get their news.

 

Resources Mention:

Tim’s book: The Mobile Commerce Revolution

Tim’s agency: Brain Trust Partners

Convinceandconvert.com

 

Killer Resources: 

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon. 
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast: 

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect!

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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