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The Marketing Disenchanted Podcast

CONTEXT TRUMPS CONTENT: Content out of context not only isn't the King of anything, but can do real harm. Young professionals had best think twice before drinking the un-college kool-aid touted by the likes of Gary Vaynerchuk, John Lee Dumas and other digital marketing thought leaders. In this podcast we obliterate the over-glamorized hype & fluff associated with professional digital marketing and tell it like it is from a variety of perspectives. Save yourself some heartache and sober up on The Marketing Disenchanted Podcast.
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Feb 7, 2017

The Internet of Things or IOT is so exciting! It seems what was previously deemed sci-fi is becoming more of a reality every day. However it’s not all sunshine and roses. There are very real privacy concerns that can turn the Internet of Things into the Internet of Threats! In this episode I separate AI and the IOT from sci-fi, and explore the implications for marketers.

Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com.

 

You’ll Learn:

  • The far-reaching effects of The Internet of Things (IOT) and Artificial Intelligence (AI).
  • Why I don’t have a grim outlook on IOT.
  • How IOT changes the concept of informed consent.
  • How IOT could potentially become the Internet of Threats.
  • Mobile/Connected Living has quietly been gaining ground.

 

3 Key Points:

  1. The Internet of Things isn’t coming; it’s here!
  2. IOT challenges the notion of informed consent.
  3. Everything that can receive a wireless signal is a mobile device, so you probably have more than you think.

 

Resources Mention:

Black Mirror: https://www.netflix.com/title/70264888

Dr. Michio Kaku’s A.I. video: https://youtu.be/LaYsNvkxLYY

The Circle: https://goo.gl/OKyAl0

Ari Lightman episode of The Marketing Companion: https://goo.gl/iWxl1x

 

Killer Resources:

  1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
  1. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
  1. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Let’s Connect! 

Follow me on Twitter

Connect on LinkedIn

Shoot me an email: Temi at ConsultTemi.com

(Sorry, had to break the email link to stymie the bots… damned bots.)

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