May 16, 2017
Daryl Weber is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, which explores the unconscious side of brands in a way that’s inspiring for creative marketers. He’s a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more.
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